Marketers are faced with an increasingly skeptical consumer base thanks to data breaches, transparency shortfalls and opaque efforts to mobilize personal information seen as invasions of privacy. Here?s what businesses looking to advance marketing services under scrutiny need to know, says Dr. David Speiser, Executive Vice President for Corporate Strategy, ICF.
With the right blend of usability and security in mind, retailers can embrace and prioritize mobile technology throughout their business and ensure data security by adopting digital workplace and employee communication tools that foster digital fluency.
VOICE ASSISTANTS are picking up and for the first time in the digital age, it seems as though customers expect your brand and business to have a voice. In the near future, voice interfaces are going to be ubiquitous and businesses will have to build voice-enabled experiences for their users. To better understand this
Digivizer has launched its new digital analytics SaaS solution allowing anyone responsible for digital marketing to track their digital investments across multiple social and search channels. Emma Lo Russo CEO at Digivizer told Which-50, ?We?ve always served the larger corporations, brands like Microsoft, Lenovo and Optus ? the big end
The convergence of disruptive new technologies, easy access to cheap capital, and changing consumer attitudes are shaking up an already-broken retail model, according to speakers at last week's IAF World Fashion Convention. But rising Phoenix-like from the ashes are nimble new players building a smart future for fashion. related to Apparel, Manufacturing, Retail, Sourcing,